During his four decades in the cycling industry, Don Lamson has worked with Olympians, Professional Riders and Amateurs.
He’s proud of the fact that his designs have contributed to major achievements in the cycling careers of amateurs and professionals alike.
Don has watched as amateurs, wearing his shoes, achieved personal bests in club competition.
He has also watched his innovations contribute to victories and records at the highest national and international levels.
Riders have gained podium places at the most prestigious cycling events while wearing Don’s custom shoes. These events include professional races like the Tour de France and globally recognized events such as the Race Across America (RAAM) and National and World Record challenges.
Don is not resting on his laurels though. His mission in life remains the same: Create a better cycling shoe.
As a professional skier, Don knew the importance of specialist equipment for athletes to achieve the best results. This led to Don making custom orthotics for ski boots.
During the off-season, Don would train on his bike, cycling the sharpest of Colorado’s many brutal climbs - often on a single-speed track bike. He quickly figured out that the connection between the foot and the pedal was the key to maximizing power generation.
This realization prompted Don’s quest to design the most comfortable, power-efficient cycling shoe.
Over the years, Don created visionary brands like “Doni” and "Lamson Designs". These brands gained positive recognition within the cycling community for their innovation and excellence.
Don was also a founding partner of “D2SHOE.”
In 2018 he left D2 behind to form Lamson Cycling so that he could focus on designing and producing the next generation of high-performance cycling shoes.
Don’s designs and technology innovations have always been revolutionary, and they have changed the sport in ways that most people cannot comprehend.
The new Lamson Cycling designs, utilizing, cutting edge materials and technologies, continue this trend of outstanding innovation.
While Don is proud of every shoe he has designed in his long and storied career, he believes his latest designs are a quantum leap beyond anything he has created before.
Try a pair of Lamson Cycling shoes for yourself and you’ll understand.
Green Valley, Arizona